Born in Athens, Greece, in 1973, she has studied law at the Law University of Athens and journalism at ANT1 Journalism School.

She has significant experience in the marketing communications field. She has worked for leading companies such as J. Walter Thompson and Asset Ogilvy (Ogilvy Athens), where she was in charge of designing and implementing strategic communication projects, for which she has received two Ermis Awards.

She joined Forest Troop LTD in December 2010.